Brief Overview

Greenstar Social Marketing Pakistan (GSM), established in 1991, is a nonprofit health organization expanding access to affordable, quality healthcare across Pakistan, particularly for women, children and families.

Through its nationwide network of 23,000+ healthcare providers, 58,000 chemists and 147,000 retailers, GSM connects communities with essential health products and services. Its Sabz Sitara clinics provide maternal and child health and family planning services, while community health workers offer information, referrals and support.

GSM also operates POOCHO, a 24/7 toll-free helpline offering confidential health information, counselling and referrals to help families access timely, reliable care.

Core Programs and Services

Maternal, Newborn and Child Health: Antenatal, natal and postnatal care, newborn care, immunization, nutrition counselling and referrals for high-risk pregnancies.

Sabz Sitara Clinics: A network of healthcare facilities where trained providers offer essential services for women, mothers and children, including family planning and maternal and child healthcare.

Women’s and Youth Health: Women’s health, menstrual health, sexual and reproductive health, and youth education and counselling.

Nutrition and Child Health: Maternal nutrition, micronutrient supplements, breastfeeding, complementary feeding and treatment of childhood diarrhoea.

Family Planning and Reproductive Health: Access to family planning methods, counselling, postpartum and post-abortion care, and short- and long-acting methods.

Disease Prevention: Tuberculosis and HIV prevention and treatment, provider training and infection prevention.

Community Health and Mobilization: Health information, counselling, referrals and community engagement in underserved areas.

POOCHO Helpline: A 24/7 toll-free helpline offering confidential family planning and reproductive health information, counselling and referrals.

What Makes Our Approach Distinct

GSM brings healthcare services, products and community support together through one connected network. We work with local healthcare providers, helping make essential healthcare more accessible in communities across Pakistan. Through Sabz Sitara clinics, families are able to access care, information and counselling closer to home. By building on local networks and resources, our approach can continue to support communities over the long term.

Impact Stories

Rozina Kanwal, a qualified Lady Health Visitor in Kot Mithan, Rajanpur, struggled to find stable employment after completing her training. Following her mother’s death from cancer, she became her family’s main support, working at a private facility 10 km away for Rs. 300 a day. With limited resources, she was unable to provide adequate maternal and child healthcare in her own community.

Through a Greenstar Social Marketing initiative supported by KfW, Rozina received training in maternal, newborn and child health, business management and healthcare service delivery, along with the support and infrastructure to establish her own clinic. Today, her clinic serves women and families in an underserved area, allowing her to apply her skills while helping address the local shortage of accessible healthcare.